Review : I’m really happy that I bought this course. Theo was so informative and had really good explanations. I loved how she walked us through setting up our blog step by step which really helped me and also motivated me to get it done. It made starting my blog less overwhelming for me to see her steps on Word Press. She was very thorough and I feel a lot better about it now. She even is responsive on the Facebook group. Would definitely recommend this course! If anything could be changed, I would just want to see even more steps on the word press side as far as physically setting things up. Thanks for a great course Theo! – Jamie Banks
The content marketing gold rush that started roughly a decade ago has content marketers stamping, picking, drilling, and grinding away at content creation so they can break-ground with their audience and fend off the competition. And industry events can be boomtowns, not only allowing you to make the most of your time, budget, and resources—but also ideate, create, amplify, and repurpose compelling content that will resonate with your audiences.

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever. From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries
Avinash Kaushik, a marketing evangelist for Google, blogs about data-driven decision making and empowering ideas for companies to make evolutionary leaps in their strategies, in an extremely interesting way. He is the co-founder of Market Motive and the Digital Marketing Evangelist for Google. It’s one of the best marketing blogs on digital marketing analytics.
Facebook has it all. All you need to do is create a profile that will appeal to your target niche and start adding friends and fans. Also, you will be able to join groups in Facebook. These groups will contain members who have an interest in your target niche. Help each other out by cross-advertising your business. You will promote their products if they will promote your products.

Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are teaming up with celebrities, trending personalities and industry leaders to promote their products and gain recognition. However, many small businesses have been left out of…
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.
The collection of user information by publishers and advertisers has raised consumer concerns about their privacy.[28][60] Sixty percent of Internet users would use Do Not Track technology to block all collection of information if given an opportunity.[92][93] Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.[94]
He realized he had the marketing knowledge to do more, but he was just not applying it to his own business. So he did something about it – created a first digital product and started selling it online. There were no more restraints. He made good money. Currently, he only focuses on making money with affiliate marketing, selling other people’s products, finding appealing angles for promoting those products.
Insurance comparison sites are fulfilling a need. People don’t want to spend hours looking for insurance, and they don’t find it fun. If you’ve ever found anyone who enjoys this kind of activity, they could possibly be a little crazy. Both Compare The Market and Gocompare.com have not only made the tedious process of finding a policy infinitely faster, they’ve also made it fun. (Think of the free meerkats and the Gocompare man you love to hate.)
ps. collecting these Facebook polls is one of the main reasons I was able to get so many SiteGround sales. Yes, I’m suggesting SiteGround for your host, but this is also a strategy that can be used to collect unbiased reviews. Just go to Facebook and search “SiteGround poll” and you can dig up some great stuff – you can do this with lots of affiliate products/companies.

A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[32] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.

Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.


In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]

The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Since 2006, I’ve spoken at more than 100 SEO and Internet marketing conferences, such as Pubcon, SMX, ClickZ, Digital Summit, and SEOktoberfest. My panel topics are often about link building, penalties, and SEO tools. In 2019, I’ll be presenting on featured snippet optimization and “the perfect page” at a couple of conferences. Even though I feel that I know a ton about link building and content marketing, I’d rather share knowledge in other areas.
Alex Genadinik has taught over 100,000 students online, is a 3 time best selling Amazon author and host of a popular business channel on YouTube. Through this course, he wants to teach you strategies for generating residual passive income by setting up your home business. He will also teach you how to find profitable niches and products on Amazon, Clickbank and other platforms.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[25] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that… [Read More…]
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated. 

As this article aims to cover affiliate marketing for beginners, here’s a little example for you. So, let’s assume John is an affiliate. He has a website which is all about skateboarding. On it, he has a blog where he shares videos of his latest stunts, pictures of the parks he’s visited, and in-depth reviews of the best and worst skateboards he’s ever used.

It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products.  Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products.  The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.
There’s definitely money to be made with what they teach but because you’re 100% dependent on paid traffic, its also big risks and doing affiliate on paid traffic is definitely not the easiest business model out there because you’re only working with very slim margins. Anyway here’s an example of an Ad I created with Gerry and my MentorMe coach Nick.

^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.


In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[14]
So, a program that promises you anything outrageous should send you immediate red flags. Secondly, the best affiliate marketing training programs offer comprehensive support. Most people starting out in affiliate marketing do not have any formal training in web design, sales and marketing, and content creation. A good program will support you from beginning to end with lots of instructional classes and videos and expert technical support to help you fully understand the business.
The last thing I would say to new affiliate marketers is that self awareness is SO important. It’s easy to get caught in the routine of doing what you think is working, when it’s actually not working. Always be looking at what others are doing in your niche; always be re-evaluating your game plan; and always be thinking about new ways to hit your audience.

Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[60]:58
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
Give yourself a round of applause, because you just reached one of the gates into the world of affiliate marketing and the knowledge we gathered for you can only be described as massive. Michael Cheney, the affiliate marketing leaderboard king, sat down with me to discuss how to start out as an affiliate marketer the right way, select your niche, find the best products, and get record conversions.

He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More


Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]
Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Social media networks give your update an organic boost when there’s a native video in them Videos get your message across much more effectively than text Your customers expect to find you on Youtube Now, the days… [Read More…]
The Instructor, Theo McArthur is an entrepreneur, amazon seller, investor as well as expert online marketer. Having been working on this domain since 1995, she now truly enjoys helping others learn life changing techniques and business models. Having created numerous ‘authority’ blogs to promote affiliate products over the years, she is perfectly placed to teach you the tricks involved in kick starting and enhancing your affiliate business. Along with all this, she’s also been selling stuff on Amazon and runs her own e-commerce venture. All in all, this is as much experience as you can ever wish for in a trainer. Hope you are able to make the most of this training program.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.

While the previous sentence makes sense to just about everyone reading it, we also know that in practice, content promotion is more often an afterthought than a key part of content planning. It shouldn’t be a special case to improve organic search visibility, social engagement, industry media pickups and influencer shares of your content for all the (relevant) world to see, but the standard when it comes to B2B content marketing.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Do Paul! Affiliate marketing is awesome – and you’re right, it can be overwhelming b/c it can be hard to know who to trust, but it’s a wonderful way to make money online — esp when you’re promoting products/services you are proud of. Let me know if you have any questions. There’s a lot I don’t know … and a lot I do. For what I don’t know, I can find the answer for you.
On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)

Affiliate marketing has taken the world by storm and people are rushing into it and making sure they do not miss out. This online money making frenzy has however lead to a huge flooding of the market. Everyone is selling and no one is buying, well maybe that is an exaggeration a bit but at least that’s what it feels like when you promote an affiliate product but don’t get any sells. In fact it has arrived at a stage whereby promoters are now spamming heavily just to make a few sales. This has made it even worse for newbies who want to get into the system and make some money too. Michael Cheney’s The Commission Machine guarantees that affiliate marketers make money online without too much of hustle, this includes even newbies themselves.
The internet offers boundless possibilities for earning a living online. Upwork and Freelancers Union found that 35% of the American workforce was doing some type of freelance work in 2016, and 73% said technology made it easier to find that work. One of the ways to harness the internet as an income source is pursuing affiliate marketing. It’s intended as a way to generate passive income, but does it really work? Let’s consider. 
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
×