The service Wealthy Affiliate, who I actually used to promote, offers a training program to teach people how to make money online. One of the things they entice people to do is, of course, promote Wealthy Affiliate! But how, exactly, do they teach people to do this? By creating reviews of their competitors, saying why those other services suck, and then of course offer Wealthy Affiliate as the perfect solution.
Several years ago when I started out try to make money online I chose a weight-loss product, built a pretty crappy site with WordPress, fashioned a ‘giveaway’ and an email series and linked it up to Aweber. I wrote several articles and submitted them to various directories then one day I was signing in to my AOL account when I saw an article on the Huffington Post about dieting. I wrote a comment along with a link to my website and pretty much forgot about it. The following day I was absolutely astounded to see that I had got 300 people signing up on my list. Over the week about 15% unsubscribed-probably as my email series was bobbins but by the last email contained a link to the product of which 17 people bought. As the commission was £42 (about $63 in those days) I made £714/$1071 with a crappy site, a crappy email series and a crappy comment. I (stupidly) have never done anything with it since-can you believe that? Anyway that site is still there and continues to make the occasional sale.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Online networking, when executed correctly, allows you to build valuable relationships in online forums and groups that can help you advance your business. You could meet peers and fellow experts with whom you could collaborate or partner up with for a project, or you could provide value to your target audience by sharing your knowledge and winning over some customers as a result. No matter what, though, the goal with this type of marketing is purely relationship building and not selling outright.