Every email you send should have a link to something people can buy. Pitch people constantly but do it in a fun, entertaining way so they wouldn’t lose interest. Don’t use a swipe file when you can talk from your own experience, from what you achieved or learned after you bought the product. Most affiliates email people or post a message somewhere and they start explaining how the product works, what are the benefits, but that is something that everyone can do. You can actually differentiate yourself by sharing your own experience with people.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.