Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that… [Read More…]
In simple terms, affiliate marketing means selling another person’s or company’s products and services. It’s like a referral service. You set up a website or blog and join affiliate programs that are relevant to your audience. You can connect to these programs through affiliate networks that provide you with a link that you include on your site. When someone clicks the link and purchases the product or service you’re marketing, you receive a percentage of the sale proceeds as a commission.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.